Sandra March, Principal and Chief Marketing Officer, was a panelist at the Upstate NY Chapter of the Society for Marketing Professional Services' program "Implementing Social Media into your Marketing Plan: Tips, Tricks, and Examples from AEC Marketers." Local AEC marketers were present case studies/examples of what they are doing in the ever-changing world of social media. Topics included pros/cons, social media policies, available tools, getting Principal buy-in, results, and an interactive question and answer session.
The event was held on Thursday, February 9 at the Embassy Suites Hotel in East Syracuse. For more information on future SMPS Upstate NY events please visit, http://smpsupstateny.org/